Wholesale Baby Accessories:
The Exhibition of Baby Boutique
Suppliers
With designers including more styles for infants and
toddlers in their collections each fashion season, the demand for wholesale
baby accessories is on the rise. This is a painless guidebook to gathering
information about baby boutique suppliers at industry specific trade shows.
Maintaining a profitable business requires the ability to
understand your target audience. What do they need and what do they want? What
do they wish they had but just cannot seem to find elsewhere? What do they
value? How do they make purchasing decisions? If you have done your homework
and can answer these vital questions, you are ready to attend industry trade
shows and really explore what is out there waiting for your business.
Trade shows are an exhibition for companies in specific
industries to demonstrate and feature their products to potential retailers. As
an attendee at a private show, you are exposed to the newest items and services
on the market. Trade show exhibitor numbers can be in the hundreds to
thousands, depending on the size of venue - an exorbitant amount of products to
take in!
The Exhibition of Baby Boutique Suppliers
- Wholesale baby accessories fall into two industry
categories: children/infant, and gift. If you are attending a show for the
first time, a good strategy is to start with the most specific, and in this
case it would be children. Although baby boutique suppliers exhibit at gift
shows, they are not the majority - the category is vast and includes so many
other items that may not apply to your business.
A Suggested Trade show
ABC Kids Expo - Louisville, Kentucky
- The ABC Kids Expo is the premier juvenile products expo in
the nation. Boasting over nine hundred exhibitors, it is one of the fastest
growing trade shows in North America. Sounds like a lot, doesn't it? Not to
worry. The showroom is divided into specific categorized sections:
Apparel/Layette, Baby Gear, Nursing/Feeding, Baby Care/Safety,
Furniture/Bedding, Gifts/Room Décor, and Toys/Games/Books. Last year, over
14,000 retailers (just like you) attended this show.
Key Advantages to Attending
Show Specials
Manufacturers frequently run show promotions for attendees
only.
There is no better way to be exposed to this many companies
and products all in a matter of days. Bring a small carry-on suitcase with
wheels. You are going to need it by the time you grab catalogues from every
designer or distributor you are interested in.
Meet new business contacts and have fun shopping while you
are at it! Face to face interaction and sales are just that much more personal.
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